- Signatory of the Sustainable IT Charter
Small/Medium-sized Enterprises (10 to 250 employees)
Publishing, communication, multimedia
11 contributors
Saint-Nazaire, France
info@ouestmedias.com
Presentation
Ouest Médias est une ancienne agence de presse, créée en 2022.
Depuis 2016, elle est engagée dans un processus évolutif de transformation numérique.
En 2022, elle a finit d'internaliser l'ensemble de la chaîne de valeurs : stratégie, création ou optimisation de site internet (architecture de l'information et arborescence, UX et UI, développement et intégration sous WordPress, production de contenu éditorial, optimisation du référencement naturel, amélioration continue…).
Elle s'inscrit progressivement dans une démarche éco et numérique responsable pour être, à terme car cela demande des montées en compétences, en mesure de proposer et concevoir des plateformes éco-conçues.
Elle délivre déjà des sites qui prennent en compte les résultas des tests Green-it, websitecarbon, Green web foundation.
Elle travaille sur la légèreté des interfaces, la compression des images, la suppression des vidéos et des appels de code tiers… mais aussi l'optimisation du SEO on page (dans une vision également responsable du référencement naturel pour l'affichage dans les SERP de pages utiles). Elle ne néglige pas les balises ALT !
Elle supprime les cookies et a opté pour Matomo comme outil de mesure d'audience.
Les clients de l'agence ont tous des engagements avérés… avec des dirigeant.e.s engagé.e.s.
L'agence Ouest Médias est également à parité (ou presque, nous sommes 11 -> 5 filles et 6 garçons).
Notre volonté en 2023 est d'accélérer sur cette voie de l'éco-conception en nous attaquant à la structure du code, d'où le recrutement en cours d'un développeur H/F dédié et en interne.
L'UX senior de l'entreprise coordonne déjà un groupe de réflexion interne sur NR et bonnes pratiques
L'agence fonctionne aujourd'hui en hybride 3j télétravail / 2j présentiel
Son dirigeant Pierre Minier, est l'un des membres fondateurs de la Communauté French Tech Saint-Nazaire La Baule et très impliqué au sein de cette association
Planned commitments and actions
- Raise awareness on Sustainable IT (e.g. information workshop, MOOC, dissemination of good practice guides)
- Enter a Sustainable IT labelling initiative
- Certify your employees
- Training in Sustainable IT (e.g. attending a training course lasting several days)
- Communicate to its stakeholders on the actions taken
- Implementing data governance of your organisation and GDPR compliance or by following the principles of the GDPR in compliance with locally applicable data protection rules locally applicable data protection rules for other countries
- Deployment of a security plan for its digital environments (antivirus, VPN, supplier audits, permanent monitoring)
- Evaluate the robustness of its infrastructures (regular tests) and prioritise European infrastructures
- Engage with actors in the reuse sector and/or the social and solidarity economy in the management of the end-of-life of my equipment
- Ensuring that its suppliers and service providers comply with their GDPR requirements or follow the principles of the GDPR in compliance with locally applicable data protection rules for other countries, environmental, social and diversity
- Use start-ups, associations and sustainable innovation projects to meet my needs for products and services, and participate in the structuring and improvement of these sustainable offers and services
- Measure the energy consumption and impact of my Information System (multi-criteria analysis)
- Measure the impact of its digital services (e.g. frequency of use or energy consumption) using a multi-criteria and global approach to the entire service (equipment, servers, networks, etc.)
- Making anonymised data available to enable the development of innovative services that can benefit users and citizens
- Participate in or encourage the co-construction/experimentation of Tech4Good
Actions started
- Raise awareness on Sustainable IT (e.g. information workshop, MOOC, dissemination of good practice guides)
- Establish a Sustainable IT Working Group within the organisation
- Communicate to its stakeholders on the actions taken
- Implementing data governance of your organisation and GDPR compliance or by following the principles of the GDPR in compliance with locally applicable data protection rules locally applicable data protection rules for other countries
- Manage my fleet with an inventory by category
- Measure the lifespan of my equipment by type
- Favour the purchase of sustainable equipment (reparability and durability criteria)
- Ensuring that its suppliers and service providers comply with their GDPR requirements or follow the principles of the GDPR in compliance with locally applicable data protection rules for other countries, environmental, social and diversity
- Encourage diversity among my service providers, particularly in relation to disability issues
- Use start-ups, associations and sustainable innovation projects to meet my needs for products and services, and participate in the structuring and improvement of these sustainable offers and services
- Avoid unnecessary energy consumption e.g. by switching off at night, weekends and holidays
- Plan the archiving and cleaning of data with its teams to reduce their environmental footprint
- Ensure the development of useful and efficient digital services
- Reduce the environmental impact of its services: weight of images, videos, plugins, by favouring simpler or less energy-consuming solutions
- Make its digital services accessible to as many people as possible (even in the event of poor connection quality, disability, etc.)
- Facilitate the proper semantic understanding of its digital services in a clear and educational language
- Ensure diversity in the recruitment of IS teams (initial and continuing training, diversity of training, origins, disability status)
- Encourage gender diversity in the digital field at all levels
- Promote work-life balance by, for example, respecting the right to disconnect and arranging for teleworking measures
- Making anonymised data available to enable the development of innovative services that can benefit users and citizens
- Favour the use of local and European tools in order to encourage the consolidation of players who respect the sovereignty of European data
- Encouraging territorial innovations by testing and deploying social and environmental digital products and services