SIGNATORY RECORD

bziiit

Date of signature : 09/26/2022

  • Signatory of the Sustainable IT Charter

Micro Entreprise (1 to 10 employees)

Business services

6 contributors

LORMONT, France

lt@bziiit.com

https://www.bziiit.com/

Presentation

bziiit est une startup créée en 2015 spécialisée dans le marketing durable pour les marques et les événements.

NOTRE RAISON D'ETRE
" Faire avancer les pratiques marketing durable de nos clients en leurs fournissant des données objectives, des outils marketing digitaux de pilotage et des services d’accompagnement pour les aider à déployer les bonnes pratiques de communication responsable : co-construction de leur ligne éditoriale avec leurs parties prenantes, éco-conception de leurs campagnes marketing, sobriété Numérique des supports digitaux conçus, décarbonisation de leurs données CRM et emailing, mesure précise des résultats de campagnes (ROI Marketing NOTORIÉTÉ et CONVERSIONS). "

NOTRE PLATEFORME
Notre plateforme Cloud monitore plus de 4 000 marques françaises afin de leur attribuer un score Marketing Durable selon 5 piliers pour suggérer des actions à impacts : Développement Durable, Marketing Durable, Communication Responsable, Notoriété Digitale, Conversion Digitale. Utilisée par plus de100 clients, la plateforme génère des recommandations ciblées de campagnes et des tableaux de bords multi-canaux.

Planned commitments and actions

  • Enter a Sustainable IT labelling initiative
  • Certify your employees
  • Establish a Sustainable IT Working Group within the organisation
  • Communicate to its stakeholders on the actions taken
  • Implementing data governance of your organisation and GDPR compliance or by following the principles of the GDPR in compliance with locally applicable data protection rules locally applicable data protection rules for other countries
  • Deployment of a security plan for its digital environments (antivirus, VPN, supplier audits, permanent monitoring)
  • Evaluate the robustness of its infrastructures (regular tests) and prioritise European infrastructures
  • Encourage diversity among my service providers, particularly in relation to disability issues
  • Use start-ups, associations and sustainable innovation projects to meet my needs for products and services, and participate in the structuring and improvement of these sustainable offers and services
  • Measure the energy consumption and impact of my Information System (multi-criteria analysis)
  • Avoid unnecessary energy consumption e.g. by switching off at night, weekends and holidays
  • Favouring low-impact energy sources
  • Plan the archiving and cleaning of data with its teams to reduce their environmental footprint
  • Ensure the development of useful and efficient digital services
  • Reduce the environmental impact of its services: weight of images, videos, plugins, by favouring simpler or less energy-consuming solutions
  • Facilitate the proper semantic understanding of its digital services in a clear and educational language
  • Ensure diversity in the recruitment of IS teams (initial and continuing training, diversity of training, origins, disability status)
  • Encourage gender diversity in the digital field at all levels
  • Promote work-life balance by, for example, respecting the right to disconnect and arranging for teleworking measures
  • Making anonymised data available to enable the development of innovative services that can benefit users and citizens
  • Favour the use of local and European tools in order to encourage the consolidation of players who respect the sovereignty of European data
  • Encouraging territorial innovations by testing and deploying social and environmental digital products and services

Actions started

  • Raise awareness on Sustainable IT (e.g. information workshop, MOOC, dissemination of good practice guides)
  • Enter a Sustainable IT labelling initiative
  • Establish a Sustainable IT Working Group within the organisation
  • Communicate to its stakeholders on the actions taken
  • Implementing data governance of your organisation and GDPR compliance or by following the principles of the GDPR in compliance with locally applicable data protection rules locally applicable data protection rules for other countries
  • Evaluate the robustness of its infrastructures (regular tests) and prioritise European infrastructures
  • Favour the purchase of sustainable equipment (reparability and durability criteria)
  • Ensuring that its suppliers and service providers comply with their GDPR requirements or follow the principles of the GDPR in compliance with locally applicable data protection rules for other countries, environmental, social and diversity
  • Encourage diversity among my service providers, particularly in relation to disability issues
  • Avoid unnecessary energy consumption e.g. by switching off at night, weekends and holidays
  • Ensure the development of useful and efficient digital services
  • Facilitate the proper semantic understanding of its digital services in a clear and educational language
  • Encourage gender diversity in the digital field at all levels
  • Promote work-life balance by, for example, respecting the right to disconnect and arranging for teleworking measures
  • Favour the use of local and European tools in order to encourage the consolidation of players who respect the sovereignty of European data