- Signatory of the Sustainable IT Charter
Small/Medium-sized Enterprises (10 to 250 employees)
Publishing, communication, multimedia
150 contributors
PARIS, France
hello@lonsdale.fr
Presentation
Entreprise B Corp, Lonsdale est l'agence leader du branding et du design, à Paris, à Singapour et à New York, 100% indépendante. Elle accompagne les entreprises, les marques produits et les enseignes dans la définition de leur singularité pour construire des expériences cohérentes et performantes.
Elle s'articule autour de 3 métiers au service de toutes les marques et de tous les secteurs :
Stratégie de marque & Innovation pour anticiper les nouveaux usages,
Identité de marque pour créer des marqueurs forts,
Expérience de marque pour activer des expériences de marque sincères et cohérentes sur tous les points de contact.
L'agence accompagne des marques françaises & internationales comme Renault, Nestlé, L’Oréal, Coca-Cola, Savencia, Unilever, Heineken, Henkel, Lagardère Travel Retail, Crédit Agricole, Sanofi, Les Bienheureux et bien d'autres.
Planned commitments and actions
- Raise awareness on Sustainable IT (e.g. information workshop, MOOC, dissemination of good practice guides)
- Enter a Sustainable IT labelling initiative
- Organise a Digital Cleanup Day
- Manage my fleet with an inventory by category
- Measure the lifespan of my equipment by type
- Integrate environmental requirements in my calls for tender and establish a dialogue and measurement elements over the duration of the service with my suppliers
- Ensuring that its suppliers and service providers comply with their GDPR requirements or follow the principles of the GDPR in compliance with locally applicable data protection rules for other countries, environmental, social and diversity
- Measure the energy consumption and impact of my Information System (multi-criteria analysis)
- Avoid unnecessary energy consumption e.g. by switching off at night, weekends and holidays
- Favouring low-impact energy sources
- Plan the archiving and cleaning of data with its teams to reduce their environmental footprint
- Measure the impact of its digital services (e.g. frequency of use or energy consumption) using a multi-criteria and global approach to the entire service (equipment, servers, networks, etc.)
- Ensure diversity in the recruitment of IS teams (initial and continuing training, diversity of training, origins, disability status)
- Encourage gender diversity in the digital field at all levels
- Promote work-life balance by, for example, respecting the right to disconnect and arranging for teleworking measures
- Favour the use of local and European tools in order to encourage the consolidation of players who respect the sovereignty of European data
Actions started
- Raise awareness on Sustainable IT (e.g. information workshop, MOOC, dissemination of good practice guides)
- Implementing data governance of your organisation and GDPR compliance or by following the principles of the GDPR in compliance with locally applicable data protection rules locally applicable data protection rules for other countries
- Deployment of a security plan for its digital environments (antivirus, VPN, supplier audits, permanent monitoring)
- Evaluate the robustness of its infrastructures (regular tests) and prioritise European infrastructures
- Manage my fleet with an inventory by category
- Engage with actors in the reuse sector and/or the social and solidarity economy in the management of the end-of-life of my equipment
- Ensuring that its suppliers and service providers comply with their GDPR requirements or follow the principles of the GDPR in compliance with locally applicable data protection rules for other countries, environmental, social and diversity
- Favouring low-impact energy sources
- Plan the archiving and cleaning of data with its teams to reduce their environmental footprint
- Measure the impact of its digital services (e.g. frequency of use or energy consumption) using a multi-criteria and global approach to the entire service (equipment, servers, networks, etc.)
- Ensure the development of useful and efficient digital services
- Reduce the environmental impact of its services: weight of images, videos, plugins, by favouring simpler or less energy-consuming solutions
- Make its digital services accessible to as many people as possible (even in the event of poor connection quality, disability, etc.)
- Facilitate the proper semantic understanding of its digital services in a clear and educational language
- Encourage gender diversity in the digital field at all levels
- Promote work-life balance by, for example, respecting the right to disconnect and arranging for teleworking measures
- Favour the use of local and European tools in order to encourage the consolidation of players who respect the sovereignty of European data
- Encouraging territorial innovations by testing and deploying social and environmental digital products and services