- Signatory of the Sustainable IT Charter
Small/Medium-sized Enterprises (10 to 250 employees)
Publishing, communication, multimedia
25 contributors
Cesson-Sévigné, France
contact@voyelle.fr
Presentation
Nous sommes Voyelle et nous sommes convaincus que le vrai potentiel d'une marque se révèle pleinement lorsqu'elle établit une connexion authentique et durable avec son public.
Nous nous engageons à mettre chaque point de contact digital au service des ambitions de nos clients tout en contribuant positivement à notre société et à notre planète.
Notre approche est fondée sur une complémentarité entre stratégie, créativité, technologie et pédagogie.
Pour répondre aux enjeux de nos clients, nous proposons des services en marketing digital sur-mesure qui incluent :
• La conception, la mise en œuvre et le pilotage de stratégies digitales audacieuses grâce à la data.
• La création de sites internet qui engagent et convertissent.
• La gestion de campagnes publicitaires en ligne qui maximisent le retour sur investissement.
• La production de contenus créatifs pour bâtir des discours de marques engageants
• La mise en oeuvre d’opérations de webmarketing ciblées et personnalisées portant des messages pertinents.
• Des programmes de formation, longs ou courts, sur-mesure, pour accompagner les collaborateurs et futurs talents vers un avenir désirable.
Nous travaillons dans le respect.
• Celui de nos clients en agissant au service de leurs ambitions
• Celui de nos collègues en prenant en compte leur singularité et leur apport dans le collectif
• Celui de notre territoire en développant son attractivité
• Celui de notre planète en rendant vivante notre démarche RSE
Planned commitments and actions
- Raise awareness on Sustainable IT (e.g. information workshop, MOOC, dissemination of good practice guides)
- Enter a Sustainable IT labelling initiative
- Certify your employees
- Organise a Digital Cleanup Day
- Training in Sustainable IT (e.g. attending a training course lasting several days)
- Establish a Sustainable IT Working Group within the organisation
- Communicate to its stakeholders on the actions taken
- Manage my fleet with an inventory by category
- Measure the lifespan of my equipment by type
- Favour the purchase of sustainable equipment (reparability and durability criteria)
- Plan the archiving and cleaning of data with its teams to reduce their environmental footprint
- Measure the impact of its digital services (e.g. frequency of use or energy consumption) using a multi-criteria and global approach to the entire service (equipment, servers, networks, etc.)
- Ensure the development of useful and efficient digital services
- Reduce the environmental impact of its services: weight of images, videos, plugins, by favouring simpler or less energy-consuming solutions
- Make its digital services accessible to as many people as possible (even in the event of poor connection quality, disability, etc.)
- Facilitate the proper semantic understanding of its digital services in a clear and educational language
- Ensure diversity in the recruitment of IS teams (initial and continuing training, diversity of training, origins, disability status)
- Encourage gender diversity in the digital field at all levels
- Promote work-life balance by, for example, respecting the right to disconnect and arranging for teleworking measures
- Develop in open source to enable virtuous emulation of its ecosystem
Actions started
- Raise awareness on Sustainable IT (e.g. information workshop, MOOC, dissemination of good practice guides)
- Enter a Sustainable IT labelling initiative
- Organise a Digital Cleanup Day
- Training in Sustainable IT (e.g. attending a training course lasting several days)
- Establish a Sustainable IT Working Group within the organisation
- Implementing data governance of your organisation and GDPR compliance or by following the principles of the GDPR in compliance with locally applicable data protection rules locally applicable data protection rules for other countries
- Deployment of a security plan for its digital environments (antivirus, VPN, supplier audits, permanent monitoring)
- Evaluate the robustness of its infrastructures (regular tests) and prioritise European infrastructures
- Manage my fleet with an inventory by category
- Measure the lifespan of my equipment by type
- Favour the purchase of sustainable equipment (reparability and durability criteria)
- Avoid unnecessary energy consumption e.g. by switching off at night, weekends and holidays
- Measure the impact of its digital services (e.g. frequency of use or energy consumption) using a multi-criteria and global approach to the entire service (equipment, servers, networks, etc.)
- Reduce the environmental impact of its services: weight of images, videos, plugins, by favouring simpler or less energy-consuming solutions
- Make its digital services accessible to as many people as possible (even in the event of poor connection quality, disability, etc.)
- Facilitate the proper semantic understanding of its digital services in a clear and educational language
- Ensure diversity in the recruitment of IS teams (initial and continuing training, diversity of training, origins, disability status)
- Encourage gender diversity in the digital field at all levels
- Promote work-life balance by, for example, respecting the right to disconnect and arranging for teleworking measures
- Develop in open source to enable virtuous emulation of its ecosystem